Who is Mira Mäkelä?

Hello, I'm Mira.
I help businesses move forward when there's more work than hands, or when they need an experienced professional to take ownership and get things done.

Meaningful sales and marketing are about more than strategies and ideas.
They create momentum, solve real business challenges, and turn plans into action.
‍That's exactly how I like to work.
I don't just support your business. I help move it forward.
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Sometimes you simply need the right person.

You need progress, not more complexity.
‍Running a business means balancing priorities, deadlines and opportunities. When time, capacity or expertise run short, it's easy for important things to be delayed.

I take ownership and move things forward.
I combine commercial expertise with practical execution, stepping in where your business needs support most. I don't just advise — I help make things happen.

Sometimes you simply need the right person.
From a few hours a week to interim assignments and larger projects, you gain one trusted partner with broad expertise and a practical mindset.

For more than 25 years, I've worked across sales, marketing and commercial development, helping businesses grow both in Finland and internationally.

For nearly 20 years, I worked with the internationally recognised Finnish brand Lunette, gaining hands-on experience in sales, marketing, exports, logistics, product development and commercial partnerships. Those years taught me that successful businesses aren't built by strategy alone — they succeed when good ideas are followed by practical action.

Today, I bring that experience to the businesses I work with, helping them strengthen sales and marketing, develop new opportunities and move projects forward with confidence.

Outside my client work, I'm an active volunteer and community builder. I serve as Secretary of the Juupajoki Entrepreneurs' Association and enjoy contributing to initiatives that support entrepreneurship, wellbeing and local communities.
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Together with my sister, I co-founded Augusta Nordic ( augustanordic.com), a Finnish intimate wellness brand. It was born from our shared passion for women's health, wellbeing and science-based skincare.

And when I'm not working? You'll most likely find me on a forest trail or a quiet country road.
I'm a proud slow runner. Not because I'm chasing personal bests, but because I genuinely enjoy the journey, the fresh air and occasionally stopping to admire the view.
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I believe that, in both business and life, it's not about moving faster. It's about moving in the right direction.